How to create a VKontakte group for a company. How to create a selling group on VKontakte

Creating a community on VKontakte is a great step for business development. With proper promotion and promotion of such a group, your business can reach a new level - the number of buyers will increase, and the demand for goods and services will always be high. So, how to create a VKontakte group for free and promote it?

• attract target audience: targeted advertising allows for many customization options, and its use allows you to conduct a precisely calibrated advertising campaign;
• inform the target audience by conducting promotions: you can constantly publish information about new products in the group, focusing on the advantages of each specific offer and potential benefits for customers;
• increase brand awareness: when your product becomes well recognizedthon a social network, its sales in stores will increase, and the number of visitors to your site will increase;
• create a positive image of the company: By regularly posting high-quality information useful to users in the group, you will increase the authority of your company; the same goal will be facilitated by the constant unobtrusive publication of positive reviews from your clients;
• Always be in direct contact with potential buyers: direct contact with customers is a very effective tool for business development, and thanks to the group on VKontakte, you will be able to directly contact the audience and receive feedback, answer customer questions and advise them.

Collaboration with other communities

Collaboration with other groups will also have a positive effect. You need to independently find communities related to the topic and exchange advertising posts with them.

If you choose the right partner, the number of subscribers will increase.

Conducting competitions

A good method of self-promotion and promotion of a VKontakte group is holding competitions. Anyone who wishes to take part in such a prize draw will have to join the group and repost the entry.

As a result, many new active subscribers may join the group.

How to promote a group on your own?

Let's take a step-by-step look at creating and designing a community that is attractive to buyers.

The first step is the name. Select a three- to four-word phrase that matches your main search query. Be sure to indicate a geographic reference, for example, “Sale of fur coats throughout Russia.” It should be immediately clear where and what you are doing.

Description. Beautiful stories like “Where We Started” are not interesting to most readers unless you represent a well-known brand. Briefly describe the products and services, the advantages of the company, indicate more communication channels (telephones, mail, address, Skype, etc.). Write down the terms of purchase, payment methods, delivery times, and what guarantees you provide. It's good to use several search terms for your business in your description.

Status. Above the description there are several lines where you can place useful information, a slogan, phone numbers, news about a promotion or discount. This way the community will immediately attract attention to your products and services.

Address. You can assign a name to the public in the address bar along with a standard set of numbers. This will allow you to “brand” the page a little and make its address memorable (like a website address). Choose a short and succinct name and indicate it in the “Community Management” tab.

Photo (avatar). Choose a beautiful and high-quality photograph so that even from a cropped thumbnail your type of activity is clear. Ideally, on your avatar you should write the name or type of services of the company, indicate phone numbers, and insert a call to subscribe.

Contacts. In this menu, sign the titles of managers, questions for which you can contact them, telephone numbers or email addresses.

Online store

The latest innovation on VKontakte allows you to turn your page into a small online store. How to place products correctly?

• Only high-quality photos (3-4 pieces);
• A detailed description of the product is required, not just its name. Provide technical specifications, use keywords;
• Under each product, indicate the price, contact information and purchase/delivery information.

Decor

After entering the main information, the group must be filled out and formatted correctly. Pay attention to the wiki markup. This tool allows you to make your public page brighter and more interesting, add additional pages, formatting, links and pictures.

The menu needs some work, which is usually located in the same place as the “description”. You can add store sections to the menu, similar to websites. Each section leads to photo and video materials. The menu looks like a solid picture and attracts the attention of visitors.

Content

In order for the store to interest potential buyers and recruit participants, it needs to be filled out correctly.

Basic materials

The group must include:

1. Photo albums with high-quality photos and captions, photos from satisfied clients are required;
2. Videos related to your products or services, or simply entertaining;
3. Several discussions, topics “questions and answers”, “wishes”, etc.

Regular publications

This is the key to attracting customers and increasing the popularity of the public. There are several rules to follow:

• All posts on the wall must be posted with photographs, at least 3-4 times a week. To get reposted, you should post 50% commercial posts and 50% entertainment ones. ;
• Post polls on your wall every week. This increases the activity of participants in the comments;
• Regularly publish promotions, news, and giveaways.

Promotion and advertising

There are several ways to promote a page.

Advertisements in large public pages. You look for relevant or simply large urban communities and post interesting news or promotions on a paid basis. Depending on the popularity of the public, the duration of the placement and even the location (in the header, on the wall), the price of the ad is from 3 to 80 dollars.

Competitions and sweepstakes in special groups. A very popular method of promoting services. VKontakte is full of communities involved in prize draws among subscribers. On average, the publication price is $5-25. You can find a public page that hosts competitions for free. From this, the store receives new subscribers (according to the terms of the competition, you need to join the group of the sponsor of the draw) and fame thanks to reposts of your information.

Invite your friends create a store account and add new subscribers from it. The account will allow you to offer your services directly. The main thing is not to fall into spam and not to lose your page due to user complaints.

What not to do

There are simpler methods, such as automatically increasing subscribers and likes. But this is fraught with bans, and it is noticeable that in the community most of the people are so-called “dogs” (blank pages) or fakes.

Today, absolutely any user of the VK social network can create a group or public for themselves, as our site has already talked about. This is so easy to do that the process of creating a community takes a couple of minutes, or even less. But it’s not enough to create a community; you need to fill it with interesting content, attract subscribers, etc.

There may come a time when the creator of the group simply gets tired of the community or simply needs money. Then he decides to sell the group. How to do this correctly?

6.3. When using the Site, the User is prohibited from:

6.3.13. reproduce, duplicate, copy, sell, trade and resell access to the use of the Site, including its Additional functionality, for any purposes, except in cases where such actions were expressly permitted to the User in accordance with the terms of a separate agreement with the Administration ;

True, what will happen if the sale of the community becomes known to the VK administration is unclear. In addition, there are known cases of the transfer of popular public pages from one person to another, but no sanctions followed.

Let's say that you decide to sell the group. The first question is who to sell it to? In fact, the demand for groups is high, especially if the group is developing, has high-quality content, and a large number of subscribers. Yes, it is often easier to sell a well-promoted community for a relatively high price than a group with a small number of subscribers for a small amount.

Where to look for a buyer? Often, buyers contact the group creator or admin directly, but this does not always happen. Therefore, you should pay attention to SEO and SMM forums, where there are plenty of buyers. You can also check out investor forums.

What price should I set?

This is up to the seller to decide. Typically the price is not based on the community's earnings, if any, but on the cost of each member. For example, the cost of one participant can be estimated at either a ruble or 5 rubles, or even more if the group, for example, is monetized.

Of course, we must not forget about the community theme. Thus, a community dedicated to finance and profit is often much more expensive than a community with funny pictures. But, again, don’t forget about the audience, because subscribers to a group with pictures may be more solvent than subscribers to a group dedicated to finance.

How does a community sell?

And now we come to the most interesting part. The fact is that the transfer of the group is carried out only together with the creator’s page and reassignment of the phone number. Why exactly this way and no other way? The reason is simple - the owner of the community creator’s page can always restore access to the group, that is, return it to himself through technical support, so buyers, especially those who have learned from bitter experience, demand the transfer of the creator’s page.

Don't be alarmed, this is common practice. And that is why it is recommended to create one group per account.

Whether you need to transfer the group and account first or wait for the money is up to you, but most likely you will be asked to transfer the community first. In this case, it is worth using a so-called guarantor - a person who accepts money from the buyer and keeps it until the group is completely transferred. Only after this does he transfer the funds to the seller. Of course, for a certain percentage of the transaction amount. Guarantors can be found on the same forums, but be very careful - it is quite possible that a fraudster will appear under the guise of a guarantor, and then you will not see either your group or the money.

Total

Finding a buyer for a group is not that difficult, especially if the community is high-quality and has a minimum of bots, but making a sale is fraught with pitfalls, and VK rules prohibit it, so be extremely careful.

Creating a VKontakte group is an important step towards developing your business. By establishing a community on this social network, you can:

Expand your customer base
. Establish a connection with your target audience
. Increase loyalty among your customers
. Quickly convey information to interested people about the availability of a new service, product, etc.

In short, creating a group on VK will bring you a lot of benefits. But only if the community becomes popular and numerous. It’s not hard to guess that an empty “virtual club” will not increase your income level. Accordingly, creating a community in contact must be entrusted to professionals. Why? There are many reasons:

Only they will be able to establish a popular and sought-after community in the shortest possible time.
. Under their skillful management, the group will develop, increasing its numbers
. It won’t be difficult for them to set up a community, create high-quality content for it (text, images, videos) and find partners for it

Creating a VKontakte group - the price of the issue

The cost of this service depends on the amount of work to be performed by specialists. If you want to get a beautiful, well-designed and up-to-date community that is visited by many people, you will have to pay a lot. Even greater expenses will go towards managing a “virtual club” if you decide to entrust moderation to third parties.

Creating a VKontakte group - is the cost of the service “excessively high”?

It all depends on what exact amount of money you consider “excessively large”. In general, you will be able to save money in this field if you decide:

1) Hire “green newcomers” who work for a long time and are ineffective;
2) Contact us for help.

We will gladly take on the task of creating a group in contact, without requiring fabulous sums from you and guaranteeing an excellent result.

You work well, but take little. What's the catch?

He is absent. Thanks to our vast experience in this field, we complete orders much faster than our competitors and spend a minimum of effort on them. This allows us to work for an amount that suits most entrepreneurs.

Summing up the results

Are you interested in the service “creating a community in VK”? Then don't waste time, contact us right now! The cost of creating and registering a group is from 2500 rubles.

Tipler continues a series of educational publications for beginners. Today we will talk about how to create a sales group on VKontakte so that it works and brings in leads. Many beginners think that it is enough to create a group or community, fill it with several posts, meditate and wait for sales. But they won't be there! For the group to work, you need to do the following things:

1. First you need to come up with a short name for the group. To do this, you need to go to Yandex.Wordstat and select the highest-frequency query for your main topic. For example, if you are engaged in apartment renovation, then you also need to name the group “apartment renovation”.

The longer the community name, the lower it will appear in network searches. Thus, the number of characters in the title affects the ranking. It is better that the title is written in capital letters.

2. The cover in the community should be bright and attractive, because this is the second thing that users will see after the title. This is your business card, where you need to stand out and make a good impression. Moreover, not so long ago a new option became available to VK users - a dynamic cover or banner.

3. You need to create at least 4-5 topics for discussion in case the client needs additional information. Typically, such sections contain:

• Reviews from customers who have already used the product or service. If you don’t have real reviews, you can order them on various copywriting exchanges. Even better if these are video reviews.
• Instructions or Checklist with a detailed explanation of how to place an order.
• Question answer. These may be questions about sizes, dimensions, characteristics, delivery, installation, etc.
• Contact Information. This is a very important section that every community should have. If possible, indicate a city number so that clients do not get the impression that your company is not serious.

4. At first, it is necessary to hold sweepstakes, competitions, and sales. In this case, the best option would be to pin the post with the competition at the very top of the group. Then people will become more active in the community. If your main audience is young people, you can give away money for a phone. If you are involved in tourism, you can win a short trip for 3-4 days or free accommodation during the tour.

5. Content must be unique and, if possible, viral. The rule works well - 1 to 3. This means that first you publish 3 entertaining or informational posts, and then one selling one. Users are most active in the evening from 19 to 22 00 and at lunchtime from 12 to 15 00. Therefore, it is recommended to post general information messages at lunch time, and selling ones in the evening.

6. Add comments under posts. This is necessary and important so that clients understand that the group is live. If there is no activity in the group, then users will intuitively feel that there is no life in the group. At first, you can simulate activity using various paid services, but this is a necessary step to get active users in the future.

7. Make an online store. For more than a year now, VK has been offering users to organize their own mini online store, which offers a lot of advantages for both the seller and the buyer. The buyer wins because he no longer has to go to other sites to buy the product. Here you can quickly contact the seller and resolve all issues. For a seller, this is a budget-friendly way to open your own online store without purchasing a domain, maintaining a website and other hassles.

Now we can say that the group is ready to work and earn money. In the next article, Tipler will tell you how to set up targeted advertising on VK step by step, using the example of a car detailing website.

Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

• Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

• Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

• Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

• Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Possibilities	Group	Public page	Event
Participants write on the wall		No	It is possible to disable this feature
Participants can “suggest news” to the community	No		No
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this feature	No	It is possible to disable this feature
Restricting access to community materials	It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers	No	Can be configured so that all users or only those invited by the administrator can participate
Block with products, which is displayed on the main page of the community	Eat	Eat	No
Event start and end time	No	No	This format is really only suitable for some meetings; a reminder about the event appears the day before the start
Display on participants' personal pages	The list of groups is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it	If a participant often visits your public, then he appears in the top 5 in the “Interesting Pages” block, the page’s avatar is visible there and there is a greater chance that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it
Community Invitations	You can invite 40 friends per day	No	You can invite members of your communities up to 5000 per day

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support, if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

• Name- we already have it.
• Community Description— here we write a description of the group, indicating what it does.
• page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics— select the most suitable topic from the list and indicate age restrictions.
• Web site— enter the address of your website, it will be displayed on the main page of the group.
• Comment filter— automatically deletes comments containing obscenities or words you specify.
• Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
• Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
• Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contact block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.